How does the business operate on a daily basis?
9am – 7pm

How are the clients attracted to the business?
Placecol is an established brand and draw in clients through our strong skin care line.

What Advertising/Marketing is carried out?
Placecol also use of the following communication and marketing mediums: Sms through our database ( 3765 clients comprise the current database) Whatsapp messaging Monthly emailers from the Placecol head office marketing division Social media through: Facebook Instagram

Does the business have any contract work?
Not applicable

What competition exists?
Within the Mall: Dream Nails and Body (next door) Sorbet (in the same corridor) There are advantages of having our competition close as Placecol picks up the overflow of nail treatments.

What are the seasonal trends?
Summer – waxing, body contouring treatments, laser hair removal, pedicures.

Is the business VAT Registered?
No

What VAT documentation is on file?
Not applicable

Are there up-to-date Management Accounts available?
Yes

What Balance Sheet and Income Statements are available?
Yes

What percentage of the business is cash/credit?
No credit sales are made, all treatments are paid at the time of the treatment

What is the age analysis of the debtors book?
Not applicabe

How could the profitability of the business be improved?
Having an "owner / operator" running and managing the store on a fulltime basis (ideally industry qualified / experienced too)

Is Seller finance available and for what amount?
No

What is the total staff complement?
There are four employees

Give a breakdown of staff/ functions/ length of service?
All the staff are relatively new because the owners have only had the business for just more than one year. All are beauty therapists

Do any receive special perks or incentives?
Yes, weekly incentives are paid to therapists who achieve their weekly target. The salary packages are basic and commissioned based salaries.

Are they on contract?
Yes

Do any have management potential?
One staff member has management capacity

How involved is the Owner in running the business?
The owner has relocated to Cape Town and remotely manages the business currently. Daily telephonic contact is made and weekly Skype meetings are held with the staff She travels twice a month to review operations.

When does the current lease end?
2021

Is there an option of renewal & what period?
Yes

What is the annual escalation %?
8%

What are the trading hours?
09.00 to 19.00 Weekdays and Saturdays 09.00 to 21.00 Fridays 09.00 to 17.00 Sundays

What is the square meters of the business?
59 sqm

Who is the Owner/Landlord?
Hyprop Investments

Is a copy of the lease available?
Yes

Do you require a licence?
No

What lease deposit and/or other surety is required?
Deposit of R123,033 as well as a deed of suretyship

What are the main assets of the business?
Total assets are valued at R438,000 and comprise the following main assets: Laser hair removal and skin rejuvenation machine Caccon sappyre non-surgical and body contouring machine Micro needling kit Nail bar and pedicure station 2 x TV screens Computer and POS system

Are any items not included in the sale?
No

What is their overall condition?
Excellent

Do any require repairing?
No

How have they been valued ?
50% of replacement cost

Which assets are on lease/HP and with whom?
None

What are their settlement amounts?
N/A

Will Seller settle or Buyer to take over?
N/A

Are copies of agreements available?
N/A

Are they presently insured?
Yes

Strengths?
Established brand Excellent staff compliment Great location 1 of 4 aesthetic salons within the Placecol Group and 1 of 2 in the Mall. Unique service offerings. Only salon to offer slimming treatments within the Mall.

Weaknesses?
Nail salons in close proimity. Deluxe aesthetic clinic in close proimity (down stairs) which offers similar services.

Opportunities?
Having an industry experienced owner operator will further increase the revenue. Nail salons are in close proximity and although nails are not the core business, there is an opportunity to exploit the overflow and grow this business opportunity

Threats?
Poor economic conditions

What is the reason for the sale?
The owner has relocated to the Cape

Why is this a good business?
It is a high margin business which generates good returns at the right turnovers (which are achievable and have been achieved in its short history) The nature of our business is unique as it offers unique services such as microdermabrasion, micro needling, laser hair removal and skin rejuvenation with a blend of popular treatments such as waxing, pedicure treatments etc.

What is the price plus stock and the profit?
Selling Price R675,000 including stock EBITDA (Earnings before interest, tax and depreciation) R224,795