Fully describe the business's activities?
This business, helps make Brands interactive. They offer trained staff in promotional wear, mascots, leaflets, tailored campaigns as well as full branding solutions.
One of their unique positioning value adds, makes them sought after for marketing campaigns.
How long has the business been established?
2015
How long has the owner had the business?
Since Inception
How are the clients attracted to the business?
Targeted Campaigns, Social Media campaigns, website traffic and cold calling.
What competition exists?
Digital Advertising as well as other Promotional agencies.
What are the seasonal trends?
Quite stable across the year but more a spring summer business.
How did the Covid-19 pandemic impact the business turnover / daily operations?
Severely. The owner is willing to, on the history of the business, sell the business with a structured offer subject to performance of the business.
Is the business VAT Registered?
Yes
Are there up-to-date Management Accounts available?
Yes
What percentage of the business is cash/credit?
60% Post campaign
20% Within the Month
20% 30 Days or More
Is Seller finance available and for what amount?
Yes - to be discussed
What is the total staff complement?
1 Manager
1 Marketer
Promoter Database & various skilled / trained casual labourers
How involved is the Owner in running the business?
Work from home. Project / campaign driven.
What are the main assets of the business?
Vehicle, IP.
What are their settlement amounts?
Plus minus R 300k
Will Seller settle or Buyer to take over?
Buyer can take over.
Strengths?
Last 5 years have opened access to Large Brands.
Scalability.
Strong Strategic Partnerships.
Good Support base of Customers.
Earned Loyalty.
Niche Offerings.
Weaknesses?
As it is campaign driven, each campaign has its own Logistical & Staffing challenges.
Opportunities?
Scalability.
Closure of MANY businesses due to Covid with high Running Costs - this is a work from home business.
Digital Offering.
New Market proofing
What is the reason for the sale?
The owner took on a position in a large company as CEO which he could not refuse.
Why is this a good business?
It offers great access to high end clientele which can be easily leveraged into multiple offerings even out of scope.
It is greatly scalable and the support system internally and externally is FANTASTIC!
Growth is inevitable with work and scalability within the business is definite.
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Annual Turnover Amount between R 500 thousand and R 6 million