Fully describe the business's activities?
Publisher of print/digital automotive after market magazine and website.
How long has the business been established?
How long has the owner had the business?
How does the business operate on a daily basis?
Constant communication with the market for advertisements and content. A large part of the business is attending motor shows to keep up to speed on new developments in the automotive aftermarket.
How are the clients attracted to the business?
It is the leading Automotive aftermarket publication in SA.
What Advertising/Marketing is carried out?
Print and digital ads plus online content/banners/newsletters.
Does the business have any contract work?
What competition exists?
Previously 2 competitive print publications. Currently 1 digital publication.
What are the seasonal trends?
Varies - Easter and year end boost.
How did the Covid-19 pandemic impact the business turnover / daily operations?
Severely - April to June 2020 Moderately - July to October 2020.
What steps / actions have been taken to combat the effect of Covid-19 pandemic?
Free advertising in May/June issue. Digital issue - Discounted rates for balance of 2020.
Is the business VAT Registered?
What VAT documentation is on file?
Are there up-to-date Management Accounts available?
What Balance Sheet and Income Statements are available?
Feb 2020 including AFS.
What percentage of the business is cash/credit?
What is the age analysis of the debtors book?
Excellent - 30 to 45 days.
How could the profitability of the business be improved?
Additional titles plus diversification into education.
Is Seller finance available and for what amount?
What is the total staff complement?
2 x managers 1 x admin manager.
Give a breakdown of staff/ functions/ length of service?
1 x editorial 12 years 1 x sales 12 years 1 x admin 6 years
Do any receive special perks or incentives?
Do any have management potential?
How involved is the Owner in running the business?
Any special arrangements for the staff related to the Covid-19 pandemic?
What are the main assets of the business?
The biggest automotive aftermarket publication in SA. Reputation, track record and loyal advertising clients.
Too much of a one-man show.
Additional magazines plus growth in the digital space and educational diversification.
What is the reason for the sale?
Owners are over 65 and feel new energy will be good.
Why is this a good business?
Reputation has ensured longevity. The only print publication in it's sector.
What is the price plus stock and the profit?
R2750 000 all inclusive.
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