Sectors / Category

Annual turnover

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  • Mandate: 34317
  • Added: 01 Dec 2020
  • AFS
  • 201

SA's best Automotive aftermarket publication and digital.

Gauteng, Johannesburg
201
Mandate 34317
Added 01 Dec 2020
R 2,750,000* ZAR
Stock: R 0
Assets: R 3,210,425
R 99,239 ZAR
Peter Kind
(PRINCIPAL)
Aldes Platinum
Gauteng, Midrand
Gauteng, Midrand
Summary

South Africa's most influential Automotive Aftermarket publication is up for sale. This profitable publication is the industry leader in its sector. It has a growing digital presence with growth path in the educational space.

SA's best Automotive aftermarket publication and digital.
SELLING PRICE AFS
R 2,750,000* ZAR
Stock: R0
Assets: R3,210,425
R 99,239 ZAR
Summary

South Africa's most influential Automotive Aftermarket publication is up for sale. This profitable publication is the industry leader in its sector. It has a growing digital presence with growth path in the educational space.

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Fully describe the business's activities?
Publisher of print/digital automotive after market magazine and website.

How long has the business been established?
12 years

How long has the owner had the business?
Since inception.

How does the business operate on a daily basis?
Constant communication with the market for advertisements and content. A large part of the business is attending motor shows to keep up to speed on new developments in the automotive aftermarket.

How are the clients attracted to the business?
It is the leading Automotive aftermarket publication in SA.

What Advertising/Marketing is carried out?
Print and digital ads plus online content/banners/newsletters.

Does the business have any contract work?
None.

What competition exists?
Previously 2 competitive print publications. Currently 1 digital publication.

What are the seasonal trends?
Varies - Easter and year end boost.

How did the Covid-19 pandemic impact the business turnover / daily operations?
Severely - April to June 2020 Moderately - July to October 2020.

What steps / actions have been taken to combat the effect of Covid-19 pandemic?
Free advertising in May/June issue. Digital issue - Discounted rates for balance of 2020.

Is the business VAT Registered?
Yes

What VAT documentation is on file?
Yes.

Are there up-to-date Management Accounts available?
Yes

What Balance Sheet and Income Statements are available?
Feb 2020 including AFS.

What percentage of the business is cash/credit?
100% credit.

What is the age analysis of the debtors book?
Excellent - 30 to 45 days.

How could the profitability of the business be improved?
Additional titles plus diversification into education.

Is Seller finance available and for what amount?
No

What is the total staff complement?
2 x managers 1 x admin manager.

Give a breakdown of staff/ functions/ length of service?
1 x editorial 12 years 1 x sales 12 years 1 x admin 6 years

Do any receive special perks or incentives?
No

Do any have management potential?
Yes

How involved is the Owner in running the business?
Very involved.

Any special arrangements for the staff related to the Covid-19 pandemic?
No.

What are the main assets of the business?
Human capital.

Strengths?
The biggest automotive aftermarket publication in SA. Reputation, track record and loyal advertising clients.

Weaknesses?
Too much of a one-man show.

Opportunities?
Additional magazines plus growth in the digital space and educational diversification.

Threats?
Pandemic

What is the reason for the sale?
Owners are over 65 and feel new energy will be good.

Why is this a good business?
Reputation has ensured longevity. The only print publication in it's sector.

What is the price plus stock and the profit?
R2750 000 all inclusive.

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AGENCY DETAILS

Aldes Platinum

1 members
17 mandates
Gauteng , Midrand
8 Baltoro Crescent Midstream Hill
Midrand
0157

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