How long has the business been established?
The unique dance school is established in 2017.
How long has the owner had the business?
What is the Franchise opportunity about?
Dance schools in determined areas,providing classes at schools
How long has the Franchise group been establised for?
How many existing franchisees are there in the group and for how long have they been operating?
71 Franchisees across South Africa
In which provinces/ areas are the existing franchisees located in?
The franchise is located in Gauteng
What is the success of the current franchisees?
The franchise have over 71 franchisees in the market place
How does the business operate on a daily basis?
Franchise owners do marketing at schools. Dance teachers do training at schools.
How are the clients attracted to the business?
Direct marketing at schools Word of mouth
What Advertising/Marketing is carried out?
Direct marketing Facebook marketing. Enrollment Forms (R5000 per year give or take)
What competition exists?
the only product that provides classes at schools
What are the seasonal trends?
uptake is good in Feb to March Slows down towards the end of year Clients signs up for 1 year
Does the Head Office assist in securing contracts (if applicable) or is it up to the individual franchisee's to do this?
It is the individual franchisees responsibility. HO has assisted in getting a contract with private schools
What advertising and marketing is undertaken on a group basis and what is the individual franchisee expected to do?
Individual is expected to do direct marketing and to partake in various marketing activities (very few) setup by HO in your area
How did the Covid-19 pandemic impact the business turnover / daily operations?
Covid closed some competition but turnover has increased
What steps / actions have been taken to combat the effect of Covid-19 pandemic?
Introduction of online classes, Zoom classes, Video classes and individual home classes where possible
Is the business VAT Registered?
Are there up-to-date Management Accounts available?
A management spread sheet is on file
What percentage of the business is cash/credit?
Eft only. Royalty = 10% of dance fees RECEIVED. Some venues/schools charges 10% rental Teachers -35% of fees received
How could the profitability of the business be improved?
Out in the market is a lot of private and public school that needs to be tapped into. With a right marketing focused plan ,can the schools be tapped into
What is the total staff complement?
Depends on size, needs at least a qualified dance teacher Annual training on new dance routines. There is a fee per module roughly R500 Training is usually in Midrand over a weekend in March They prefer an owner onsite and has to sign surety
Are they on contract?
Yes Skills required is a dance background, although this is not a requirement
How involved is the Owner in running the business?
Daily. With low cost ,this franchise could be very profitable
When does the current lease end?
None classes provided at schools Some schools will ask for rent,but that is low.
What are the trading hours?
trading hours is normal office hours.
Do you require a licence?
SAMPRA and SAMRO Licences
What are the main assets of the business?
This Franchise is manage with very low cost. The more energy the owner puts in the more profit are made. They operate in a children's market with a huge client base
School are plentiful. Just needs to tapp into and the right focus.
What is the reason for the sale?
Current owner started his own brand in a different market segment The new enterprise needs his attention.
Why is this a good business?
Low cost with good profits
What is the price plus stock and the profit?
Annual Turnover Amount between R 500 thousand and R 6 million