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Annual turnover

  • Mandate: 34975
  • Added: 20 Oct 2021
  • AFS
  • 155

EMS studio that targets strength training

Gauteng, Centurion
Mandate 34975
Added 20 Oct 2021
R 350,000* ZAR
Stock: R 0
Assets: R 327,777
R 5,269 ZAR
Rudi White
Aldes Focus
Gauteng, Pretoria East
Gauteng, Pretoria East

Franchise opportunities for entrepreneurs in this fast-growing EMS (Electro-Myo-Stimulation) sector of the fitness industry. Studio located in a great shopping center and suburb. Train smarter, be faster in just 20 minutes per week

R 350,000* ZAR
Stock: R0
Assets: R327,777
R 5,269 ZAR

Franchise opportunities for entrepreneurs in this fast-growing EMS (Electro-Myo-Stimulation) sector of the fitness industry. Studio located in a great shopping center and suburb. Train smarter, be faster in just 20 minutes per week

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Fully describe the business's activities?
Business offers EMS (Electro-Myo-Stimulation) training to clients who need strength training. Sessions are normally once a week for 20 minutes. Business provides state of the art technology in a safe environment. Training machines and methods used result in highly efficient and results orientated outcomes. Personal trainer ensures adherence to a personalised training program.

How long has the business been established?
4 years and 5 months

How long has the owner had the business?
Since inception

How does the business operate on a daily basis?
Personal trainers train clients using the EMS machines and their personal training skills. They train 1 or 2 clients at a time and provide personal attention during these sessions

What Advertising/Marketing is carried out?
Marketing received from franchisor combined with active advertising on all social media platforms

Does the business have any contract work?
No, but membership is divided into 3, 6 or 12 month memberships with a option of paying per session as well

What competition exists?
Competition exist within the area but this is a niche offering that won't compete with a normal gym.

What are the seasonal trends?
Business has more customers in spring / summer as a result of the weather and clients not wanting to leave early in colder months

How did the Covid-19 pandemic impact the business turnover / daily operations?
Business was closed for 3 months in 2020 and again for 1 month during the 3rd waive, but it is fully operational again

What steps / actions have been taken to combat the effect of Covid-19 pandemic?
All regulations around social distancing are being adhere to and machines and equipment is sterilised in between clients.

Is the business VAT Registered?

What VAT documentation is on file?
Yes it is

Are there up-to-date Management Accounts available?

What percentage of the business is cash/credit?
90% of transactions are cash

What is the age analysis of the debtors book?
Most customers are 30days or less

How could the profitability of the business be improved?
More active marketing plus an owner that is more involved in the day to day

What is the total staff complement?
5 staff members

Give a breakdown of staff/ functions/ length of service?
1 Manager - 2,5 years 1 Trainer, Full Time - 2 years 2 Trainers, Freelance - 2 years 1 Cleaner - 4,5 years

Do any receive special perks or incentives?
Trainers receive commission on new sign ups

Are they on contract?
No, staff are either fully employed or freelance

How involved is the Owner in running the business?
Owner doesn't run the day to day but manages the accounts, staff and payments. In constant contact with studio, team, manager and clients. In studio every few weeks to meet with team and clients

When does the current lease end?
April 2022

Is there an option of renewal & what period?
Meeting with landlord to take place to discuss renewal option

What is the annual escalation %?
To be negotiated, will be asking for a reduction in rent

What are the trading hours?
Own choice, but current hours are 08:00 to 17:00 on weekdays. Weekends are 07:00 to 13:00

What is the square meters of the business?
80 square metres

Is a copy of the lease available?

Do you require a licence?

What lease deposit and/or other surety is required?
2 month's rent as a deposit

What are the main assets of the business?
State of the art EMS equipment

What is their overall condition?

Do any require repairing?
No repairs required

How have they been valued ?
No official valuation has been done

Which assets are on lease/HP and with whom?
No assets are on lease

Are they presently insured?

Niche business in great shopping centre and area. Strength training becoming very popular. Great team in place and offers a relaxed environment. Membership is subscription based and provides for recurring revenue. Personalised training for each client with personal training overseeing results

Business needs an owner who is actively involved.

More targeted marketing to schools and businesses in the area. EMS training is a fairly new concept and will perform much better with driven and focused owner

Impact of further Covid restrictions. New entrants to the market / area

What is the reason for the sale?
Owner focusing more on other business interests

Why is this a good business?
Studio is ideally located close to schools and in a great suburb. Clients are loyal Studio recently upgraded Lots of scope to grow with dynamic owner. Would suit a person who is passionate about fitness Business can grow to pre-covid volumes now that more people are vaccinated New franchises go for almost R1m

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