Fully describe the business's activities?
Bake & decorate birthday/wedding/celebration cakes, cupcakes, cookies & macarons
How long has the business been established?
The business has been established for 10 years and the Pty (Ltd) registered for 8 years
How long has the owner had the business?
How does the business operate on a daily basis?
Admin, quoteing customers, customer srevises, scheduling tasks, pruchasing stock, co-ordinating weekly tasks, baking, decorating
How are the clients attracted to the business?
Referrals and repeat business from ten years of satisfied customers and their guests all focused on higher-income households. Social media is used to advertise. Search engines and online directories
What Advertising/Marketing is carried out?
Instagram and Facebook campaigns
Does the business have any contract work?
Yes, but with no formal contracts, ie Party planners and socialites.
What competition exists?
Cake & Bake, Kadies, Kelly Janes, Oh My Cake, Tony's Cake Boss Patissarie
What are the seasonal trends?
Birthday cakes provide a stable monthly turnover throughout the year. Special events create daily spikes on or for the day ie Valentines, St Patricks Day, Easter, Mother's Day, Father's Day, Halloween, Christmas Spring & summer months attract a higher wedding cake volume. January is our lower volume month.
How did the Covid-19 pandemic impact the business turnover / daily operations?
We are a fairly Covid proof business, due to our focus on higher-income households. This household's discretionary spending is less affected by Covid restrictions and they still celebrate birthdays, weddings, and special days.
What steps / actions have been taken to combat the effect of Covid-19 pandemic?
No price increases, additional marketing to our focus group.
Is the business VAT Registered?
Are there up-to-date Management Accounts available?
What Balance Sheet and Income Statements are available?
Annual Financial Statements for 2020 Profit & loss Report 01/07/2020 - 30/06/2021
What percentage of the business is cash/credit?
100% cash, we do not offer credit
How could the profitability of the business be improved?
Move into retail space to gain value from passing trade and exposure Offer complimentary branded guest favor to drive Word of Mouth marketing
What is the total staff complement?
Give a breakdown of staff/ functions/ length of service?
Owner - Baker, decorator and creative 10 years Manager - Admin, baker & decorator 8 years
Do any receive special perks or incentives?
Are they on contract?
How involved is the Owner in running the business?
When does the current lease end?
The business is perfectly suited to be relocated, preferably in Gauteng. Deliveries are done by client Uber, courier, or pickup
What are the trading hours?
8am - 5pm Monday - Friday 10am -12pm Saturday
What is the square meters of the business?
Do you require a licence?
What are the main assets of the business?
2x convection ovens, 2x mixers, 3x fridges, double industrial sink, shelving, mouds, cutters and other variouse decoration equipment & tools
What is their overall condition?
Do any require repairing?
Only normal scheduled maintenance
How have they been valued ?
Owner valuation between the purchase price and replacement value
Which assets are on lease/HP and with whom?
Small home business easily opporated by 2 people with flexable hours. Good reputation with existing clients and 5 star rating on Google. Perfect for relocating in Gauteng. Covid proof due to the higher income client base, this protects our margins.
Limited number of orders can be taken due to space and sonly 2 staff members on a weekly basis
Has the potential to grow and move into retail space Expand production capabilities
Inconsistant electricity supply, can be solved by purchasing alternative power supply
What is the reason for the sale?
Owner has decided to join family in UK
Why is this a good business?
People are always be having birthdays, weddings, and other events. Proven track record. Existing high-end client list. Clear and easy-to-follow business systems. It is scalable. We have got actual costing and margin control down to a tee.
What is the price plus stock and the profit?
Weekly stock only to ensure our fresh policy R5000.00 Selling price inclusive of stock R1 250 000.00
Annual Turnover Amount between R 500 thousand and R 6 million