Fully describe the business's activities?
The company was established in 2016 by two young men with a dream. Saul Abelson, martial artist, poet, and horticultural fanatic, and David Jaffe, expert yogi and permaculturist are both passionate about the natural world but have lived in the city for much of their lives. After having traveled extensively to broaden their horizons they returned to Johannesburg, met over an organic, green smoothie, and decided to collaborate and to create a team of Urban Greeners with the goal of bringing the natural environment together with a unique aesthetic into the modern home. Using top international styling while focusing on indigenous and endemic South African plants our team of experts design and implement stunning landscapes that complement the individual architectural styles of the South African home, office space, business park, or housing estate. The team is not just passionate about plants, theyâre also absolutely wild about wildlife. This is why, whenever possible we use indigenous and endemic plants to populate your garden space. This encourages various insects, birds, mammals, and reptiles to inhabit the landscape. This is good for South Africa and great for you. Imagine coming home after a long day of computers, ringing phones, and traffic and stepping into your own personal oasis of bird song and butterflies. Whenever possible we encourage our clients to install a water feature, even if itâs just a small one. Not only has the sound of water been scientifically proven to help you relax, but you also create a watering and washing station for the birds and it also gives the thirsty bees a place to rest and drink before they get back to making delicious fruit and veg and their sweet, sweet honey. Each water feature is unique and we have a number of artists on call to help us create bespoke features in copper, natural stone, or concrete to perfectly compliment your garden design and space. In the last few years, there has been a massive surge in growing fruit and vegetables sustainably, bringing fresh, healthy organically grown produce from your garden to your table. Itâs obvious that we love plants but we want you and your children to love them too. This is why we encourage every client to plant some fresh herbs, a few vegetable seeds, or a couple of fruit trees in their garden. For the more experienced home food farmer we are able to offer everything from fully integrated shade/hothouses to beautiful, handmade vegetable boxes made from recycled materials. In order to ensure the highest level of plant health as well as to sustain and support the natural garden biome, we use the highest quality organic composts, teas, and solid fertilizers to feed your garden. To keep your new landscape growing green and verdant you need water. Our teams install fully automated, computer-controlled, remotely accessible irrigation systems that are custom designed and fabricated to suit each individual project. Water is a valuable resource and many of our clients are electing to install water-wise systems. They may choose to harvest rainwater or to drill a borehole to complement their system but whether they require a simple system of gutters to redirect the rain or a complex computer-controlled borehole fit for both garden or home use we have the solution. Many South African gardens are maintained by gardeners. These men and women are often as passionate about plants as we are so we love using this opportunity to further their education. We share our knowledge on plant health, fertilization techniques, disease, pest recognition and control, and numerous other elements that are so important to maintaining a healthy, thriving garden. We are so passionate about plants so no job is too small. Whether itâs planted for your patio, a bonsai for your office, vertical gardens growing up your walls, refreshing and upgrading an older garden, or starting from scratch and designing and installing the garden of your dreams, we are the Urban Greeners you need to be working with.
How long has the business been established?
The business has been established since 2014 however the business expanded and had new partners join in 2016.
How long has the owner had the business?
+ Eight years
How does the business operate on a daily basis?
-Driver collects the team and tools and takes them all through to the various garden sites. -Driver would also take the rubbish and refuse from the garden sites . -The business and client base get managed remotely. -Staff and drivers get paid on a wage basis and dependent on how many days they work during the week. -Currently, there are over ten large garden sites that we manage however before covid there were more.
How are the clients attracted to the business?
-Good service and value. -Word of mouth and positive feedback from clients. -Website plus strong social media pages and community.
What Advertising/Marketing is carried out?
-Social media campaigns. -Corporate events and team building programs. -Tree planting events and volunteer programs.
Does the business have any contract work?
-The business has weekly and monthly maintenance programs that are contracted to maintain and care for gardens in both Johannesburg and Pretoria.
What competition exists?
-There is competition in the market however our team provides a level of service and value that is better than the rest of the market. -Our company is still young and has a-lot of growth and service value to provide to our community and client base.
What are the seasonal trends?
-Maintanance programs increase during the winter as there is a-lot of refuse to deal with. -Spring and Summer receives a-lot of ad hoc projects that could easily turn into maintenance programs and additional business. -Spring and summer also present tree planting programs and corporate workshops.
How did the Covid-19 pandemic impact the business turnover / daily operations?
-We had a-lot more maintenance programs that we did on a weekly basis and when offices closed and staff were not aloud to go to the office we lost a few of the programs as the office parks did not have enough budget to pay for the garden services as their tenants were not paying rent. We feel and believe that these programs will come back to us when the economy improves and businesses start to use their office parks properly again.
What steps / actions have been taken to combat the effect of Covid-19 pandemic?
We have been focusing on a-lot of private home gardens to keep us going which has worked well for us. Over time the corporate office parks and new partner and client base will continue to grow and bring us through the Covid Pandemic.
Is the business VAT Registered?
What VAT documentation is on file?
All required documents and VAT registration. Private accountants and book keepers manage these files and the storage for them
Are there up-to-date Management Accounts available?
What Balance Sheet and Income Statements are available?
All of them are available as our accountants are very good at keeping these up to date.
What percentage of the business is cash/credit?
100% Cash we dont work on credit. Our monthly maintenance programs pay on a scheduled basis monthly.
How could the profitability of the business be improved?
-Additional maintenance programs will greatly improve the monthly income. -Services for tree felling, irrigation and landscaping will all improve the businesses profitability.
Is Seller finance available and for what amount?
What is the total staff complement?
-Total of five garden staff. -Total of one driver. -Total of one accountant.
Give a breakdown of staff/ functions/ length of service?
-Team of highly trained garden staff that have worked for the company for six years. -We have a temporary driver with his own vehicle that does the deliveries and transport of the staff and tools. -Our accountant works on a temporary basis as well and get tasks done when presented and required and is not permanently employed.
Do any receive special perks or incentives?
Annual bonus dependant on company profit, and success.
Are they on contract?
Do any have management potential?
Yes there are two staff members that have strong management potential.
How involved is the Owner in running the business?
The owner is currently involved however this will be passed on over time. The clients of the company would remain when the owner changes.
Any special arrangements for the staff related to the Covid-19 pandemic?
Staff all follow covid-19 protocols and get looked after in the best possible way. Healthy foods, fruits and vegetable provided seasonally so they can be healthy and strong.
When does the current lease end?
No premises on contract.
Is there an option of renewal & what period?
No premises on contract.
What are the main assets of the business?
The businesses has all the tools, sheds and trailers required to fully run the business and gardens.
Are any items not included in the sale?
All items are available for the sale.
What is their overall condition?
Good condition but they are used however they are all maintained and serviced accordingly
Do any require repairing?
None at the moment but repairs are required occasionally.
How have they been valued ?
Which assets are on lease/HP and with whom?
Will Seller settle or Buyer to take over?
Buyer will take over.
Are copies of agreements available?
Are they presently insured?
-Good service -Strong client basis -Good reputation work of mouth -Well trained and passionate staff members -Highly skilled and experienced directors -Indigenous focus and understanding -Corporate connections
-Business has room to grow and expand -Covid-19 was a big loss however we are growing again -Needs more directorship and management -Current director moving to Cape Town
-Large room for growth and profitability to increase -Strong client base that continues to grow -Potential pipeline clients -Big market place for expansion and new database of clients -+100 clients that we have done gardens for that all require ad hoc projects done to their garden
-Cheaper and untrained garden services offering lower prices -Covid-19 pandemic and future lock downs. -New ownership and change of directors.
What is the reason for the sale?
-Directors moving to Cape Town and want to keep the business running and staff employed. The business has a great identity and strong opportunities so there is potential for massive growth. The reason why the business is being sold and not closed is because it is still profitable and has potential to grow a-lot and become a super valuable business for the team and new owners/directors. -The business has a great green footprint and if we can continue to work on this we will be able to make the work a better and more beautiful place one garden and one tree at a time.
Why is this a good business?
-Strong and passionate team and owners. -Profitable and existing client base. -Green footprint and incredible portfolio. -Very positive reputation and word of mouth. -Good client base with lots of room for growth.
What is the price plus stock and the profit?
-Selling price is R780 000
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