Fully describe the business's activities?
This is a baby clothing manufacturer supplying well known companies as well as selling their products through their own online store. The online business is a baby boutique which started as an answer to a need for quality preemie clothing. Over time, they have grown to incorporate a full Summer and Winter range of baby clothing, as well as personalised clothing, baby blankets and wholesale baby clothes. They have their own CMT service (cut, make, trim service), which affords them the freedom to create our baby clothing on a large scale
How long has the business been established?
Since 2009
How long has the owner had the business?
Since 2009
What is the average KW usage?
1,187 per month
How does the business operate on a daily basis?
Online orders are downloaded and invoiced throughout the day and sent through to dispatch.
Cutting orders are placed in the morning for the cut throughout the day
Machinists manufacture products and finishers complete products
Completed garments are sent through for packing and dispatch
Once the orders are ready they are packed for delivery and courier is notified.
Customers are notified of delivery date and tracking number.
How are the clients attracted to the business?
Google ads and social media
Monthly newsletter to wholesalers and online customers
Does the business have any contract work?
The company has a wholesale division that supplies other online shops and 1 hospital and promotional items from advertising agencies.
What competition exists?
Other baby clothing companies online - Poogy Bear, Tiny Neccesities, Lullaby Rock
What are the seasonal trends?
Summer and winter ranges to cater for season. Closed from 15th December to middle of Jan
How did the Covid-19 pandemic impact the business turnover / daily operations?
Minimal
Is the business VAT Registered?
Yes
What VAT documentation is on file?
Vat certificate and bi-monthly returns
Are there up-to-date Management Accounts available?
Yes
What Balance Sheet and Income Statements are available?
Monthly management accounts
Annual statements up to 2021
What percentage of the business is cash/credit?
80% cash/ EFT and 20% on credit
What is the age analysis of the debtors book?
30- 60 days
How could the profitability of the business be improved?
Increase turnover of current range and expand size curve (older children) This business only goes up to 24 months
Exports
Is Seller finance available and for what amount?
No
What is the total staff complement?
14
Give a breakdown of staff/ functions/ length of service?
1 x owner/manager
1 x admin/assistant manager
6 x machinists
3 x finishers
1 x embroiderer
1 x dispatch clerk
1 x cutter
Do any receive special perks or incentives?
No
Are they on contract?
All are permanent employees
Do any have management potential?
The business has a manager in place
How involved is the Owner in running the business?
Owner run and managed
When does the current lease end?
Owner of business owns building as well. The building can be rented but is also up for sale at R1 350 000.00 (municipal valuation)
What are the trading hours?
Mon- Thurs: 7.30-4pm
Fr: 7.30-2pm
What is the square meters of the business?
400m2
What are the main assets of the business?
1 x 2-head embroidery machine
3 x overlockers
3 x plain machines
1 x cover seam
2 x binder/cover seam machines
1 x large cutting table and straight knife cutter
1 x boiler with two irons
2 x stud machines
1 x heat press
Numerous racks,tables etc
What is their overall condition?
Fair
Do any require repairing?
No
How have they been valued ?
Second hand market value
Which assets are on lease/HP and with whom?
None
Are they presently insured?
Yes
Strengths?
Quick turnaround time for production
Good quality
Online orders dispatched within 3-5 days
Niche market range (blanks)
Strong online presence been around since 2009
Weaknesses?
Limited to baby range ( 0-24mths)
Access to printed knitted fabrics due to large minimum quantities
Opportunities?
Increase size range to older children
Export
Threats?
Chinese imports
Chain stores
What is the reason for the sale?
Owner retiring
Why is this a good business?
We have the capabilities to manufacture products from start to finish.
Well trained staff
Strong online presence with well established systems
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Annual Turnover Amount between R 500 thousand and R 6 million