How does the business operate on a daily basis?
The teams are assembled and taken to site on a 5 day week where the operational work is activated. All staff are trained and managed by supervisors who project manage the task.The company is known as the Thermal Heat Barrier Specialists throughout the KZN Province.
How are the clients attracted to the business?
Word of mouth attracts new business from referrals of existing clients. Blue Chip corporates are targeted by physically calling on the large industrialists. A new web site has been launched and responses are followed up by the owner, and admin staff.
What Advertising/Marketing is carried out?
Web site and cold calling on Blue Chip Companies
Does the business have any contract work?
The company has various contracts for current work and new contracts are being obtained as older contracts are completed.
What competition exists?
Normal roofing contractors are opposition but do not really get involved in the larger Industrial work, and are mainly focused on the domestic market. Larger corporates require safety files and procedures that are beyond the scope of smaller contractors.
What are the seasonal trends?
The only down time is during "builders holiday" in December