Zelda was part of a leading global sell-side advisory firm, where she advised owners of lower mid-market businesses, developed transaction strategies and successfully concluded business sales across a wide range of industries. Her legal expertise and commercial perspective enable her to confidently navigate complex negotiations while delivering practical, outcome-focused advice. Professional and approachable, Zelda understands both the commercial and personal considerations involved in selling a business. She builds trusted relationships through integrity, clear communication and sound judgement, ensuring every client feels confident, well informed and expertly guided throughout the transaction. more