This Franchised Business occupies a strong niche in the mid-market dining segment, offering seafood-focused meals in a comfortable, family-oriented setting. Backed by a well-known corporate, its inclusion of grill and sushi items ensures a wider appeal, and its accessible price points make it competitive in malls and suburban shopping centres. It performs well in both dine-in and takeaway formats, with many locations benefiting from high foot traffic areas.more