Tips for Selling a Business During an Economic Slump
Tips for
Selling a Business During an Economic Slump
When the economy is healthy and
commerce is thriving, buyers want in. However, as soon as political unrest
makes the news and a region suffers from the negative media surrounding even
one instance of unrest, buyers become wary. Selling a business during a time in
which interest is low can be challenging, but with the right broker assistance,
you can get the best possible price and sell the venture fast.
Positive Attitude
You cannot expect buyers to
become excited if you are negative. Slow periods are part of the property and
commerce environments. If you are desperate, it will shine through and buyers
will push you for a lower price than what the venture is worth.
Planning Helps to Avoid Haste
If you wait until the last moment
to get documents in order, you will be caught off-guard. Plan the process to
ensure you can take hold of an opportunity once it becomes available. Keep all
financial statements up to date and keep tax affairs in order. Compile your
supplier and client lists. Be sure to keep these up to date as well. You want
information to be at hand for marketing purposes in addition to being able to
answer questions about the operations.
Price Right
Setting the price too high can
cause delays in the sale process. Once you have to drop the price because of
low interest, desperation kicks in and buyers notice. They will put forward
lower offers and you will have to settle for less than the value of the business.
Setting it too low means you lose out and you cannot negotiate the price up
once you have advertised the venture at a low price. Seek professional help
from our experienced brokers in setting the price right.
Marketing is Essential to Spark Interest
Make use of a broker firm with a
national footprint, website, strong social media presence, and extensive buyer
database for assistance. Such a firm will help to get your venture noticed for
all the right reasons. We fit the profile, and with pre-screened potential
buyers in just about every industry, newsletters, and a large marketing and
promotions budget, we can introduce your business to qualified buyers.
Setting Up the Best Deal
Price alone is not good enough in
a slow economic period. Many factors determine the viability of a venture for
the buyer. To this end, determine the lowest offer that is acceptable. Also
consider arrangements, such as seller finance, down payments, retainer
stipulations, training available, guarantees, and essential documents that the
buyer gets, as well as whether you will introduce the buyer to the landlord and
which permits or licenses can be transferred.
Get Professional Help
The most important tip for selling
a business in a slow economy is to seek professional help from experienced
brokers. The brokers know how to evaluate the venture, they understand the
target market, and are skilled marketers.
What Next?
Get in touch for professional
help in selling a business at a profit in South Africa.